// CUSTOMER
Breton
Breton SpA, a leading supplier in the production of cutting-edge machinery for stone cutting and processing, has taken on the challenge of showcasing the digital twin of their advanced GENYA marble cutter at the prestigious TISE in Las Vegas.
CUSTOMER : BRETON
INDUSTRY : MACHINERY
// BRIEF
The Vision of
Breton
In previous trade shows, standard demonstration videos and physical models were commonly used, lacking interactivity and real-time information. Traditional exhibition methods were unable to fully describe the capabilities and unique characteristics of the GENYA marble cutting machine. In previous trade shows, standard demonstration videos and physical models were commonly used, lacking interactivity and real-time information. Traditional exhibition methods were unable to fully describe the capabilities and unique characteristics of the GENYA marble cutting machine.
So, how do we provide a distinctive experience to allow visitors to see GENYA in action, highlighting its precision and efficiency?
// SOLUTION
Shin Software for
Breton
Starting with design CAD files, a 3D GENYA model was integrated with real-time cutting simulations, allowing users to manipulate viewing angles, activate or replace specific components and accessories, and see the machine in action on various materials.
The real-time interactive 3D presentation created with SHOWin3D offered an innovative experience for the entire industry, giving potential customers the opportunity to virtually “operate” the machine and understand its precision and capabilities.