// CUSTOMER
ZEGNA
Founded in 1910, Zegna is a renowned Italian luxury fashion brand known for its meticulous craftsmanship, superior quality fabrics, especially in men’s tailoring, and commitment to sustainable practices, embodying the elegance and sophistication of Italian style.
CUSTOMER : ZEGNA
INDUSTRY : FASHION
// BRIEF
The Vision of
Zegna
Redefining the consumer experience in the luxury segment to bridge the gap between physical stores and digital channels, responding to the specific personal needs of our customers – from cut and color, to style, measurements, and materials.
How can billions of combinations be made available to customers without having to resort to all the physical samples, while maintaining Zegna’s standards of the highest quality?
// SOLUTION
Shin Software for
Zegna
Edoardo Zegna, Chief Marketing, Digital and Sustainability Officer di ZEGNA ha dichiarato: “Technology becomes a luxury when it can simplify your life. For ZEGNA, the digital world is much more than a sales channel.”
This innovative platform allows Zegna consultants around the world to connect with customers and offer personalized advice. With over 49 billion possible combinations, ZEGNA X is able to show customers the best style options based on their individual tastes and needs.