Innovation meets imagination
3D interactive technology is employed in various industrial sectors, including fashion, mechanics, and furniture, to offer engaging and personalized experiences through 3D configurators for product customization. These sectors also leverage virtual showrooms to enhance the online shopping experience. Moreover, companies use 3D technology in business areas such as marketing, sales, and training, through the use of interactive platforms to create engaging content, realistic simulations, and training tools.
Type of output
CONFIGURATORS
3D interactive technology is used in the creation of product configurators to provide users with a highly personalized and engaging experience, allowing them to explore and customize product features in detail, such as colors, materials, finishes, and design options, through a realistic and interactive simulation, which greatly facilitates purchasing decisions.
VIRTUAL SHOWROOMS
Users can explore products in a simulated 3D environment, such as clothing stores, furniture showrooms, technological product exhibition spaces, etc. This gives buyers the feeling of being physically present in the store, allowing them to view products from different angles and experience the store’s atmosphere without leaving their home.
EDUTAIMENT
3D technology can offer immersive and interactive learning experiences. This includes laboratory simulations, 3D anatomical models for medical learning, virtual environments for practical training in sectors such as engineering and architecture, and much more. These platforms allow students to interact with learning content in a more engaging and practical way compared to traditional training methods.
Industries
FASHION
The fashion industry benefits from 3D interactive technology through more engaging and personalized online shopping experiences, allowing buyers to realistically view and experience products, thus improving the shopping experience and reducing returns.
MACHINERY
3D interactive technology offers the machinery and mechanical sector the ability to visualize and analyze complex components in detail, optimizing the design process, improving engineering precision, and facilitating operator training, all resulting in reduced production times and costs.
FURNITURE
3D interactive technology in the furniture sector allows buyers to realistically visualize and customize home environments, improving the shopping experience, reducing the risk of dissatisfaction, and increasing confidence in the decision-making process.
Business areas
R&D
The research and development department benefits from 3D interactive technology to accelerate the prototyping process and virtually test new designs, reducing costs and go-to-market times, and allowing an in-depth analysis of product performance and features during the design phase.
MARKETING
The marketing department can leverage the benefits of 3D interactive technology to create engaging and immersive experiences that capture the audience’s attention, improving engagement, facilitating product understanding, and stimulating interest and customer acquisition.
SUPPORT
The after-sales department benefits from 3D interactive technology to provide advanced visual support to users, simplifying problem resolution, speeding up repairs, and overall improving the customer experience.
