Technology from games to industry

Increase sales with a 3D product configurator

Product configurators are revolutionizing the way companies present and sell their products online. With the ability to customize products according to customer needs, configurators are becoming essential innovative tools for increasing revenue. There are currently several types of configurators that can help increase sales, but the 3D ones are the most engaging and able to capture customers. With our 3D product configurator for web, AR, and VR, we can witness the success of companies that have achieved concrete, high-performance results.

A product configurator is a tool that allows customers to customize a product to their preferences and desired specifications. This level of personalization provides a unique and engaging shopping experience that can significantly influence the purchase decision. Our experience allows us to guarantee a very dynamic result, handling any kind of data from the most diverse management systems.

Types of Product Configurators

In general, we can find different types of product configurators, each suitable for different needs and industries. For convenience, they can be divided by use and technology.

Use of the Configurators

Visual configurator

This type of configurator allows customers to view the product with all customizations made in real time. It is especially useful for industries such as furniture or clothing, where aesthetics are paramount. SHOWin3d is particularly well placed in this area because of its high-resolution graphics features.

Multiple choice configurator

This type of configurator guides the customer through a series of predefined questions and choices to create a customized product. It is ideal for industries where there are many options and variations available, such as automotive or electronics.

Guided configurator

A guided configurator is a mix between a visual configurator and a multiple-choice configurator. It guides the customer through a series of visual steps, offering different options for customizing the product. SHOWin3D also excels in flexibility in this technique.

Configurator technology

Dynamic photo configurator

The product is displayed with photographic or rendering images. Changing a feature, such as color, results in a corresponding photo being uploaded. The system is very rigid and limited to a single product perspective.

360° configurator

For a long time, systems have been proposed on the market that go beyond the limit of the single perspective of the object. For each configuration, a series of photos of the product is created, rotating it by a certain number of steps, until it reaches 360°. In displaying them, an interaction with the mouse creates a motion effect, giving the illusion of being able to maneuver the object itself. An interesting idea that becomes useful only for products with very few variations.

Real-time 3D configurator

For a long time, systems have been proposed in the market that go beyond the limit of the single perspective of the object. For each configuration, a series of photos of the product is created, rotating it by a number of steps, until 360° is reached. In displaying them, an interaction with the mouse creates a motion effect, giving the illusion of being able to maneuver the object itself. An interesting idea that becomes useful only for products with very few variations.

SHOWin3D is the perfect solution for ultra high definition quality

How a Product Configurator can Increase Sales

The integration of a product configurator into the sales process, as you may have guessed from the introduction, can bring numerous advantages. Here’s how a product configurator can help increase sales:

Impact of configurators on sales

Product customization

The ability to customize the product based on customer needs creates a sense of involvement and uniqueness. Customers feel involved in the product creation process and are more likely to make a purchase.

Interactive experience

A product configurator offers an interactive and engaging shopping experience. Customers can see in real time how the characteristics of the product change as the customizations change. This immersive experience can increase customer interest and trust in the product.

Reduction of configuration errors

A product configurator helps reduce configuration errors. Customers can immediately see how their choices affect the final product, thus avoiding order errors and returns.

According to Forbes research, companies that make a configurator available to their customers reduce online return rates by 80%

Increased cross-selling

A product configurator can also suggest related or complementary products during the configuration process. This can help increase cross-sales and help customers discover new products that might interest them.